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STOCMA is a consulting firm committed to providing superior strategic analysis and direction to owners and operators of hotel properties and destinations. Drawing on our world-class expertise, we offer the exceptional guidance and advice necessary to improve the positioning, maximize the revenues, and induce the sustained growth of our client’s operations.



 
     
         An approach to marketing
        beyond the 4th Dimension

RESEARCH
Surveys, Interviews & Focus Groups
Competitive Analysis
Product Assessment
Market Segment Studies

TAILORING
Product Development
Positioning Statements
Product Vision
Competitive Forces

MERCHANDISING
Pricing Matrices
Packaging Policies
Branding (Core and Components)
Distribution Networks

ADVERTISING
Creative Materials
      vs. Position Statements
Advertising Production
Media Plans
Electronic Dimension

 

SALES
Geographic Zones of Influence
Market Segmentation (Vertical & Horizontal)
Standards and Productivity
Market Demand Generators
Goals Development and Strategic Plan

PROMOTION
Special Events
Incentive Programs
Partnerships

COMMUNICATION
Collateral Composition
Public Relations
Community Activities
Corporate Relations

SERVICES
Organization & Structure
Budget
Critical Path
Internal Synergy

 


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