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RESEARCH
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Surveys, Interviews & Focus Groups
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Competitive Analysis
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Product Assessment
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Market Segment Studies
TAILORING
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Product Development
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Positioning Statements
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Product Vision
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Competitive Forces
MERCHANDISING
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Pricing Matrices
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Packaging Policies
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Branding (Core and Components)
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Distribution Networks
ADVERTISING
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Creative Materials
vs. Position Statements
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Advertising Production
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Media Plans
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Electronic Dimension
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SALES
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Geographic Zones of Influence
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Market Segmentation (Vertical & Horizontal)
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Standards and Productivity
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Market Demand Generators
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Goals Development and Strategic Plan
PROMOTION
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Special Events
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Incentive Programs
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Partnerships
COMMUNICATION
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Collateral Composition
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Public Relations
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Community Activities
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Corporate Relations
SERVICES
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Organization & Structure
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Budget
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Critical Path
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Internal Synergy
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