The Eight Dimentions of Marketing

Home NEMS STOCMA Cast Clients FLN	STOCMA is a consulting firm committed to providing superior strategic analysis and direction to owners and operators of hotel properties and destinations. Drawing on our world-class expertise, we offer the exceptional guidance and advice necessary to improve the positioning, maximize the revenues, and induce the sustained growth of our client’s operations.

RESEARCH
◊ Surveys, Interviews & Focus Groups
◊ Competitive Analysis
◊ Product Assessment
◊ Market Segment Studies

TAILORING
◊ Product Development
◊ Positioning Statements
◊ Product Vision
◊ Competitive Forces

MERCHANDISING
◊ Pricing Matrices
◊ Packaging Policies
◊ Branding (Core and Components)
◊ Distribution Networks

ADVERTISING
◊ Creative Materials
vs. Position Statements
◊ Advertising Production
◊ Media Plans
◊ Electronic Dimension

SALES
◊ Geographic Zones of Influence
◊ Market Segmentation (Vertical & Horizontal)
◊ Standards and Productivity
◊ Market Demand Generators
◊ Goals Development and Strategic Plan

PROMOTION
◊ Special Events
◊ Incentive Programs
◊ Partnerships

COMMUNICATION
◊ Collateral Composition
◊ Public Relations
◊ Community Activities
◊ Corporate Relations

SERVICES
◊ Organization & Structure
◊ Budget
◊ Critical Path
◊ Internal Synergy